Inspired by Pantone
Revive. Renew. Restore. “Re” words run rampant in the Pantone Color Institute's description of their color of the year 2017 pick, Greenery.
The color of the year selection has heavily influenced the following years trends, in everything from interior design to fashion, since the year 2000. The color is selected as a reflection of current global culture, and 2017 is poised to “re”. Reinvigorate. Refresh.
Pantone has recognized that the deeper we find ourselves mired in technology and the modern lifestyle, the more we desire the natural. Aveda’s mission has been founded on caring for and tapping into nature from the beginning, reviving, renewing and restoring. Our products reflect these values, boasting up to 97% naturally derived ingredients and recycled packaging, alongside a sincere concern for our environmental footprint. We are proud to stand in line with Greenery and the hope and harmony the color brings to mind.
Blogger: Lexi Derby